I'm not sure if they were first on the scene, but Magnolia Bakery was definitely at the forefront of the cupcake craze that hit New York about four years ago... a craze that seems to be hitting Seattle now. It's not unusual to see lines formed around the block for cupcakes at Magnolia.
But, smartly, I've noticed they continue to add other baked good to their menu, and from my unofficial tally over the last two nights, it seems evenly split on whether people order cupcakes or something else. Something being slices of cake, mini pies, cheesecake, brownies, banana pudding, lemon bars, etc.
Honestly, I always preferred the cupcakes at Buttercup Bakery and could never really understand the Magnolia hype. But, there's a Magnolia about four blocks from my hotel, so I walked up the street and ordered cupcakes last night and a white chocolate brownie tonight. The cupcakes were fine. The brownie probably a little better, but being a white chocolate frosting, it was a little too sweet. Unfortunately, they were out of the plain brownies.
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